The design of your website is what creates the first impression in users’ minds. When designing an eCommerce website, you have to consider many aspects to make it look more attractive and user-friendly.
Web designing for an eCommerce website is considered a complicated process as you are up for building a structure for an entire business. How the website would perform and how you can offer an optimal user experience? These are key factors that you have to keep in mind while fabricating web design elements for an eCommerce website.
The eCommerce web design could be more challenging as compared to the web design process of other websites, as you do not only have to showcase the integrity of the brand but you have to provide seamless assistance to the users who will explore the website and make purchases.
Today we are going to discuss important aspects to consider before designing a high-end website design.
1. Eye-Catching Web Design
Now users have a variety of options to make online purchases as they can buy their intended goods listed on multiple online stores. The web design is one of the major factors that stand out in each of the online business domain.
Try to make it convenient for users to go through all the online shopping processes that could be possible through a clean and simple design. Don’t overload the website’s layout with too many graphic elements and visuals. The web components might look compelling but too many of them integrated over the layout could be frustrating for the end-users, as they require an easy and smooth shopping process.
The minimal website design is what looks appealing and leads to more conversions. Make sure the online business domain is free from irrelevant information and there are no links and graphic elements integrated to distract users from making conversions.
Allow your customers to add custom checkout fields which will help you to track their behaviors and interests. Also, you can have a better idea to retain customers by showcasing the information that is most relevant to them.
2. Specify Comprehensive Product Descriptions
The listed products are what the users land on your website. If they are not showcased well and the details specified along them are not convincing enough, not many of the customers would go for them.
Ensure you have mentioned all the relevant details next to the listed products. The features, descriptions and all the quality factors are described well and there is a section of customer reviews to provide assistance to users in making purchase decisions. The product images are clear and of high quality and try to enlist the related accessories and products along with the particular product as customers do not find it hard to search for them.
When you will mislead the customers by putting wrong information about the products, the results could be devastating for your business. As many of the customers would not bother to come again, most of them would place negative reviews against the listed product that would harm the sales at great extent.
Similarly, the wrong manifestation of product sizing is a major dilemma that many of the eCommerce vendors are required to cope with these days. Many shipped products are exchanged for the right sizing and many customers demand a refund. In the end, the decline in sales due to high product return rates makes it difficult for the business to grow rapidly.
3. Offer a Smooth Checkout Process
After filling the cart with a handful of items, the customer finally lands on the checkout page. This page is often the last destination for the customer to finalize his/her purchases.
Many customers get annoyed with too many checkout options and too many details to be filled in user forms especially, the long user forms that took multiple web pages to proceed to the completion. Moreover, the checkout success page could prove to be convincing and effective with the custom-tailored thank you option that can be different for each category of customer groups.
4. Provide Leverage in Shipping Rates
Along with providing high-end products and seamless shopping experience, the merchants need to focus on offering reasonable shipping rates. As most of the customers abandon the particular online store when they find out that the specified shipping rates are too high for the purchased products. Many of them compare it with the regular stores as to how less they would have to pay for shipping.
It’s better to display prices to your customers in their local currencies. Currency switcher module is the optimal solution that enables you to track the visitors’ IP addresses dynamically and show prices in their native currencies.
5. Integrate Flexible Payment Methods
The diverse purchase options your eCommerce store will provide to the customers, the huge number of potential audiences would get attracted to the particular business domain. It is ideal to specify the number of payment options to the customers as most of the payment gateways work very well in specific territories.
Similarly, you can limit your certain customers in accessing specific payment options by providing them only those ones that are more reliable through the setup of payment method by customer group, which could prove to be highly beneficial for your online store. Many users who are skeptical about choosing the right payment method would only be manifested with the appropriate payment options, hence reducing the conversion costs.
6. Provide Seamless Customer Support
Show your customers how much you are concerned about your services by integrating a perfect customer support option. Your potential or existing customers would have many questions about your services or listed products.
Seamless customer support could handle these queries as it could assist in driving more audience to conversions. The absence of contacting us information could lead to losing potential business as the audience sees the particular business domain as underdeveloped or shady.
7. Never Compromise on the Security of your Store
As the eCommerce websites involve continuous transactions, it is evident that it should be entirely secured from being attacked by hackers. Therefore, it is important to keep your business domain secure.
The first significant thing to consider is setting up an SSL to encrypt information. Your loyal customers tend to put their personal information like email addresses, phone numbers, and credit card information. The integration SLL certificate makes this valuable information protected from being hijacked. The secure SSL packets encapsulate the confidential customer data when transmitted and after being received.
Now in the presence of high-end content management platforms like Magento, WordPress, and Shopify, the eCommerce website design and development have become easier. These channels are packed with extensions, plugins, and modules that help to integrate numerous functionalities, which are vital to run a successful eCommerce business.