The contact us page is one of the most important of an e-commerce website. This is most important page of the website after the product page. A customer starts from homepage lead to product page and when it comes to contact page it shows that the urge of buying has been created in customer’s mind. The only purpose of the “contact us” page is to retain that urge and generate leads.
There are following characteristics, which experts consider an effective contact page should posses.
Avoid Sales Pitch:
There is no need of using sales pitch in contact us page as the urge has already being developed. The purpose of contact page should be solely to deliver information to potential customer. Don’t tell them what you do tell them who you are.
Let It Be You:
The contact us page should be different so that it can become your identity. Let people know that you are different and don’t give impression that the contact us page is just copy paste and boring.
FAQs Page Link:
The best practice for any company to keep the customer queries at minimum by answering them through FAQ page. Do link FAQ page on the content us page. So that people can check FAQs section before they actually place their query.
Ask What Required:
Do not ask any extra detail and keep the contact us form short. The form should not contain large number of useless fields and ask only about those details which are enough to process the order.
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