A survey shows that approximately 61% of all startups provide B2B services. Most of the world’s startups now rely on tech to provide services and products. It’s safe to say that B2B tech startups are now becoming the norm in business.
Similarly, another survey about B2B tech startups reveals that content marketing skills are among the second-most important skillset for them. 78% of respondents listed it as an important skill. The only thing above it was writing (80%). Hence, content marketing and writing are clearly favored above most other skills in B2B tech startups. It’s because they are extremely important to the survival and growth of B2B tech startups.
Here are 5 reasons why that is.
1. It Improves Visibility
Content marketing is an affordable way to widen your scope and improve outreach. Through blogs, email campaigns, and social media campaigns, you can improve your business’ online visibility. While that used to come at the expense of thousand-dollar advertising campaigns, that’s no longer the case. With content marketing, you will be able to target all sorts of businesses and companies. It will help you cater to various niches, get a better ROI for your resources, and develop a marketing strategy.
Content marketing can help you take all the data at your disposal and make very effective marketing plays. It’s the perfect strategy for startups that are low on cash but want to make a big splash.
2. Earns the Trust of Your Niche Audience
Your niche audience is who you’re marketing to. There is no better way to get their attention than through content marketing. Content helps to build your brand image with your audience. You can showcase your own style, vibe, and flair. It’s not just a way to showcase your products and services. You can add personality to the mix and improve your business’ image.
Not only does that help to attract more businesses, but it helps give you an edge over the competition. It’s pretty safe to assume in this world of tech revolutions that you are probably not selling a unique product. Hence, content marketing will help differentiate you from the competition. That’s something that you will need in the grand scheme of things.
Through content marketing, you will be able to earn the trust of your audience. You will be able to show them that you’re more reliable, more trustworthy, and more authoritative than the competition.
3. Increases Sales through Conversions and Leads
Content marketing doesn’t just improve your sales by itself. It also acts as a supplement to your sales funnel. It improves how many people actually convert after visiting your landing page. It helps to reel in customers that are looking for specific services and products within a certain area. Hence, through local SEO, it helps target local businesses that can partner up with you.
This helps improve your ROI with regard to local businesses. It also directs greater traffic to your website. Original content, useful and actionable information helps attract businesses that want to partner up or avail of your services. The right kind of content not only supplements your sales funnel, but it also directs potential customers to the next step. Hence, continued engagement leads to better conversions and leads.
4. Cultivates Essential Relationships
Content marketing helps to generate great relationships when it comes to business. Whether you’re writing blogs, sending emails, working on a marketing campaign, etc., it works very well. Content marketing works on your niche audience and focuses on their needs and wants. It positions your products and/or services to have the greatest impact through audience targeting.
Content marketing helps to foster great relationships through this technique. It establishes trust, credibility, and authority. With great content in your marketing arsenal, you can develop great relationships with many businesses. It’s about targeting the buzzwords and keywords that are dominating that specific space. Approaching businesses with that targeted knowledge will help startups establish effective partnerships that last long.
5. Reduces Total Costs
Content marketing can produce great results even if your budget isn’t that large. For startups, that’s almost a guarantee. Hence, a marketing method that’s budget-friendly and effective and which will save costs is more than welcome. According to research, you get 3.5X more traffic on your website through content marketing. Research has also shown that you’ll get 62% more traffic when compared to traditional marketing.
What’s more, you’ll generate 3X more leads and generate 6X more conversions than traditional marketing. All of that can be accomplished by content writing and marketing. If you own a B2B startup, you should hire experienced content marketers and writers for your team.
There are several other reasons you should invest in content marketing like capitalizing on SEO and the Google algorithm. The bottom line though is that content writing and marketing is an incredible way to widen the scope and improve visibility.