A social media audit is popular for a reason. It’s one of the best investments you can make since it can reveal the areas that need attention. You’ll have more control over your social media. An audit involves looking at your brand’s social media presence. This can provide you with the feedback you need to better engage with your customers.
1. Reveals the Gaps in Your Social Media Marketing
There are so many aspects of social media. Some of these aspects can be challenging and confusing to understand. Businesses that don’t have a plan in mind realize how difficult it can be to use social media to their advantage. If your brand is new to social media, then a social media audit is more important than ever.
2. You Receive Expert Feedback on Your Social Media Efforts
You want to receive feedback on content, including what’s working and not working. Content is an important part of the internet. When it comes to your blog posts, search engine ads, social media posts, or website content, you should engage with your audience in order to convert them into customers. The right social media strategy will provide the right message to the right customer at the right time.
A social media audit can provide the feedback you need in real-time. You’ll receive expert advice that will prevent you from losing out on potential leads.
3. Find Out Why Your Social Media Isn’t Converting
Metrics include social media conversions that let you know if your efforts were successful. There will be times when brands don’t anticipate to convert customers through social media. And then there are brands that frustrated by the lack of conversions. A social media audit can help you detect which areas need improvement and help you attract more conversions.
You’ll learn how to broaden your reach, receive increased engagement, and turn followers into customers.
4. Uncover Ways to Generate Leads
Advertisements have become a huge part of social media. It’s become a valuable tool for increasing engagement and getting more leads. If you have ads on your social media channels, a social media audit can help you analyze the current trends and discover new strategies to find leads. If you’re not making use of social media ads, then an audit will teach you how to boost content, drive leads, and increase engagement.
5. Compare Yourself to Your Competitors
Competition is a healthy aspect of marketing. It’s good to know what your competitors are doing. Following your competitors and seeing how they’re using social media can give you a competitive advantage. An audit can reveal which areas can help you attract customers.
6. Find Out Why You’re Losing People in Your Social Sales Funnel
One of the best things about an audit is that it takes you through the buyer’s journey that suggests content that could best engage with your target audience. To engage with your audience, you need to brainstorm multiple strategies and tactics. Are most of your leads coming from your social media channels? Did you come up with a process of engaging with your audience and following up with potential leads?
An audit can help you come up with where, when, and how you lost people in your sales funnel. You can find out why your prospects are clicking on your social media ads but are not following through with the lead form. You can then determine if you need to create a page for in-market customers to receive more information.
Still lost on how to do a social media audit? learn more about our social media analytics platform with NetBase who provides you with the tools and services you need to take back control of your social media efforts.
