How does a regular person get in touch with the information they need about specific topics in a moment’s notice? It’s as easy as using a tablet or a smart device to fire up a search engine and state what they are looking for. This is a concept at the core of Search Engine Optimization. What makes all this 10x easier?
WordPress
I mean it, change over. Most developers and marketers prefer to use WordPress given a large number of tools offered by the platform to handle content. To get ahead using SEO strategies using WordPress you need to step up your game with additional plugins, add-ons, and third-party tools that can help you get on top of the searches of your niche.
Now, we present you some of the most popular tools that can be used for exceptional SEO Strategies on WordPress.
1. WordPress SEO Solutions by Yoast
This is probably the most popular tool used in combination with the regular utilities of the platform. The plug-in allows you to manage every post with all the usual SEO tricks required to make them escalate at the top of the search listings. You will be able to handle custom made SEO titles as well as Meta descriptions and unique keywords to every new post as well as past ones in your archives. The tool is also handy to manage the categories of each post on your blog as well as the tags needed for each one. The utility has quite a few more features, maybe too much to list here, but it holds the top spot because is the best of the best.
2. Google’s Keyword Planner
The most popular search engine in the world is also the one who holds more insight about the preferred searches of every person engaging with their tools no matter where they are. You can get a peek at this insight with their keyword planner tool since it’s offered for free! The information gathered with this utility can help you out to build a strategy to make bids for specific keywords in advertising campaigns or to find the keywords that best suit your business operation and increase your online presence.
3. SEMrush
This is the tool preferred by high ranking SEO professionals to get the most detailed insight with a full record of analytics from their competitors. You will be able to see the best-ranked keywords by region as well as the marketing strategies used by them in accordance. All this info is offered for a fee, but the benefits can help you get ahead if you know what you are doing.
4. Moz Link Explorer
A free (limited) data analysis tool developed by the Moz Company, it can help you out by offering a ton of data about specific topics regarding a website such as the link strategy used, the top page visited on the site, the post that is continually linked due to driving leads, and much more. Even if the free option offers a lot of data, you can get a more in-depth study by switching to the pro edition of the tool after paying a subscription fee.
5. Keyword Tool
This utility is a keyword-generating tool that allows you to bring forward new ideas by merely typing suggestions related to your business or products. The system works under the same principles of Google’s auto-suggest feature. Top recommendations are often the most sought-after options on the search engine, so after learning this information, all you need to is generate outstanding content to enter the race.
6. Broken Link Checker
Many websites tend to accumulate a large number of pages with diverse content. At some point, nearly every post you make will be linked to a third party option promoting your service somewhere else. While it’s not up to you to keep the link working, you can check with this utility which of the links on your posts are still active. The tool also allows you to check the links offered in each one of your posts, so you can make periodic revision and make sure they are still active.
7. SEOquake
This add-on is available for all the popular browsers in the business. It offers a full set of infographics containing all the SEO-centered data of any website examined by it. You can either use standard settings or customize the information you need, such as page-search rank, time online, time of updates, access with smart devices and many more data.
Resources
Lawson, Craig, “Optimize For Voice Search”, ClickReady Marketing, 2018, https://www.clickreadymarketing.com/optimize-for-voice-search1
Newcomer, Colin, “Optimize For Voice Search”, Creative and Code, 2018,
https://createandcode.com/best-wordpress-seo-plugins/
