Web Design

How Following Web Design Trends Can Help Companies Boost Profit Margins

5 Important Web Design Trends to Follow

Web Design Trends

It’s no secret that the most effective strategy for any business to exponentially increase their profit margin is to establish a position at the forefront of their industry. For the most part, potential customers only consider the top providers of products or services they’re interested in, so finding your way to the top is crucial. Of course, the number of years a company has spent gaining vital experience plays a considerable role in its success, but the rise of the internet and other technological innovations that came with it has significantly contributed to leveling the playing field. Nowadays, small businesses have the opportunity to gain ground on their bigger counterparts by utilizing the power of a well-made website and paying close attention to web design trends. Statistics back up the importance of web design. In fact, 48% of visitors consider a website’s design to be the most telling factor when it comes to judging the credibility of a business.

Boosting Profit Margin with Web Design Trends

It has become common knowledge that for a business to achieve success in today’s market, owning a website is non-negotiable. But not just any old web page will suffice; it must be designed in such a way that it attracts large numbers of visitors and successfully leads them toward completing a desired action such as making a purchase, subscribing to a service or finding out additional information. Only then does a website truly fulfill its purpose. The primary driver of success behind a profit-boosting website is a solid, regularly updated, well-designed base, coupled with consistent incorporation of new ideas and features to the site. Novelty and variety attract more customers by playing into their curiosity and desire for new and exciting experiences. Exploiting this innate trait is an excellent tactic for boosting your profit margin.

Some Important Web Design Trends to Follow

Web design has been steadily developing for some time now, and with each passing year, we see new features added and changes introduced. Some of the web design trends to look out for in 2018 include:

  1. Bold lines and colors
  2. Borderless and multilayer design
  3. Compatibility across platforms
  4. Integrated animations
  5. Flat design 2.0

Taking the time to study these trends, and how their implementation effects a website’s performance can help you make forecasts and spot relevant trends in the future, which will give your business a competitive advantage and leave the competition in the dust.

Keeping up with current trends in web design is one thing but implementing them is another, which is why hiring a professional is highly recommended. There are helpful reviews and rankings out there, which help make the process of picking out a web design firm as painless as possible. Still, staying informed about current web design tendencies as a business owner allows one to decide for themselves whether a potential designer is competent, whether they create relevant work and keep up with the times.


The importance of implementing the latest trends for any company’s website trying to make it in the business cannot be overstated. From bold lines and colors to the use of integrated animations and flat design, the various trends in 2018 offer a wide variety of ideas to implement and have the potential to increase your customer base and increase profits significantly. If these are options you haven’t considered before, now is a great time to start. Check out the infographic below for more insight into what’s trending now in the world of web design and case studies illustrating how real-life companies benefited from putting these trends to work in real life.

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