By now, most of us realize that increasing web traffic is essential to any modern marketing strategy. With everyone trying to get ahead on the web, though, what can you do to increase traffic to your site?
1. Republish old posts
You have a couple of reasons to republish old posts. For one thing, making content fresh again is cheaper and faster than producing new content. For another, the information in old posts is often just a little outdated — not completely irrelevant.
Go in and look for posts that could use refreshing. Add new pictures or screenshots, update the information, and consider adding a short video. If you do use video, be sure to speak your keyword. YouTube will transcribe video speech automatically, and you want the keyword in that transcription.
2. Leverage the power of podcasts
Podcasts are the radio programs of the 21st century. More than a quarter of Americans listen to one regularly, and nearly half of those who do have a household income of more than $75,000 a year. A whopping 85 percent are college grads. These are people with money to spend, so you want them listening to you.
It’s not necessary to get your own podcast going. All you need to do is get yourself on as a guest on someone else’s podcast a couple times a year. You’ll see your website hits go up whenever you do.
3. Work on the influencers
“Influencer” is a relatively new term. These are people who have thousands and even hundreds of thousands of followers on social media. Sometimes it’s their expertise that gets them the following. Sometimes it’s the content they produce. Sometimes it’s just luck.
What’s important is that their followers will notice if they comment on your product or service or even just think your website is really cool. Find an influencer in your niche market and work at getting seen. Create content that appeals to them or even reach out directly to ask them to review a product you’re confident in.
4. Hire content marketing services
Few businesses have the manpower and expertise to truly leverage all that the internet has to offer. You need to concentrate on your business, not on blogging, automation, email marketing, SEO, working with social media, and worrying about website conversion rates.
Unless you already have experts on staff, which isn’t likely if you’re not a huge business, you can get the job done much more efficiently if you outsource to the right content marketing services. This is one of the best ways to be assured that someone is on top of your website traffic issues 24/7 and will be adjusting in real time as things change.
5. Line up a giveaway
People love getting things for nothing, and a giveaway is a great way to get more people to come to your site. Pick a popular product or service – something that people will really want to get—and let them enter by just giving you an email address.
You’ll get an email to add to your email marketing campaign, and they’ll get a chance to win something. While they’re signing up, they might just hang around and have a look at your site. And they might find something they want to buy, too.
6. Optimize for mobile first
You may have missed this news, but not long ago Google changed everything with regard to SEO by announcing that they were prioritizing mobile-friendly websites. In fact, it would be safe to say that Google practically ignores your desktop site now.
This means it’s crucial that your website be fully optimized for mobile devices. Thankfully, this isn’t terribly difficult to achieve, and Google has even released a handy tool to help you find out just where your site stands and what you can do to improve things.
You can use plenty of other strategies to increase your site traffic, but these are enough to get you started. There’s no time to lose. Take advantage of these tips right away, and you’ll see a difference in a short time.