Some businesses are able to conduct successful marketing campaigns on Pinterest, others, not so much. Success on Pinterest is all about creating boards that are virtual showcases of your products and services. Don’t just post appealing images, publish content that entertains and provides solutions to problems.
Here are 10 tips for running a social media campaign on Pinterest.com.
1. Plan for Success
Set up your account by filling in all the information and branding it with your logo. Make sure you’re your boards are relevant to your industry, so that you attract targeted followers. Integrate your Pinterest account with your other social media accounts like Facebook.com and Twitter.com.
2. Don’t Infringe
It is crucial that you don’t pin images that are protected by copyright laws. Make sure to check the license of any images that you’re pinning, and if you’re in doubt leave it out. When you do find images that are safe to pin always give credit to the source.
3. Pin Strategically
The process is simple, pin, repin and follow. Once you take the time to build a following you’ll be rewarded with people who are willing to share your pins. Repins are still linked to your site, so the more shares and repins the better for you.
4. Be Gracious
It is important to leave comments, @ tags pinners and like interesting pins. Always say thanks when others repin your photos.
5. Post Pinnable Content
High quality, appealing images are a must. Grainy and hard to see images will be overlook on this site where image is everything. If you pin videos make sure that they are high quality as well.
6. Curate Other’s Content
On Pinterest you’re not limited to your own content. Share the love and curate photos from other pinners that are relevant to your niche. When you take the time to share what others are posting, they’ll take the time to share yours.
7. Inject Some Creativity
Search through your offline content to see if they would look good online. Ask your customers to send you photos of your products in use. Run a best photo contest and upload the best entries to one of your boards. These are just some ways to inject some creativity in your pins.
8. Search Engines Matter
Don’t get so caught up with pins that you forget that Google loves Pinterest, just like any other site that provides lots of fresh new content. Optimize your pins using your keywords, categories and hashtags (#). Pin the images on your website so that you benefit from Pinterest traffic.
9. Make It Simple
Tools like the Pin It button on your browser and the app for mobile phones make it simple to pin images that catch your attention when you’re surfing the web.
10. Analyze Your Traffic
Analyze your traffic and you’ll be in a position to do more of what works and discard what doesn’t. Your analysis would also reveal if you’re getting a ROI on the time that you invest in Pinterest. If the returns are not great, then cut your losses. That does not mean that you’re a failure, it just means that Pinterest might not have been the right social media platform for your business.
What are some ways you use Pinterest to market your business?