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The Popularity Of The App


Popularity Of The AppIt is scary to think that just a few short years ago, we were reliant on bulky desktop computers, floppy disks and CD-ROMS. Nowadays, these are a thing of the past, as desktops and now laptops take a backseat as the tablet dominates.

It’s easy to see why so many people are choosing tablets over more conventional PC’s. They offer many of the same functions as their predecessors, plus some extras, and their lightweight and portable designs are favoured by those who like to use their tech on the move.

Of course, the rise in mobile devices has triggered an increase in popularity of the app. The slogan that Apple famously coined in 2009 – ‘there’s an app for that’ – has never rang truer. With the fit-to-burst App Store and the bustling Google Play, there are so many apps available for us to download.

E-commerce is huge at the moment, with ‘Cyber Monday’ one of the busiest times for online retailers. In an effort to boost their sales and make buying more convenient, many retailers have launched a mobile shopping application. And it has worked. As the BBC documents, sales from mobile devices on Cyber Monday increased by 80%, according to the Adobe Digital Index survey.

As well as shopping apps, there are other apps that can help aid the running of our day-to-day lives. For example, there are a lot that would be perfect for an office worker. Apps that take notes, organise schedules and scan documents are just a few of the examples that are revolutionising the way many offices work.

While there is wealth of apps already available, it may be beneficial for your business to design its own. This way, you can tailor the application to meet the demands of your company, helping to streamline certain processes and tasks.

Of course, not everyone will have the skills and knowledge to do this, so many people use a specialist company like Nashtech. The global company has a team of application development specialists who can help you produce professional, usable apps that will significantly improve your business.

The increasing popularity of apps shows no signs of slowing down. In order to keep your business relevant to the ever-changing consumer market, you should embrace the app, treating it as a vital component to the running of the company.

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